An icon of Italian lifestyle with centuries of history
PROSECCO, THE WORLD’S
MOST FAMOUS SPUMANTE
From the UK to the USA, from Russia to Japan, from Canada to Scandinavia, wherever you go, Prosecco has won over the markets on all five continents, and is universally recognised as the world’s most famous spumante. Helping this extraordinary achievement are its freshness and versatility, which have seen it become the icon of the Italian lifestyle, the ideal accompaniment to aperitifs, at the table or on any social occasion.
Over 500 million bottles sold: a success that did not come out of nothing, but which is the result of centuries of knowhow, because the gently rolling hills of Conegliano Valdobbiadene have been the perfect terroir for vine-growing since ancient times. Formerly called Prosecco, the Glera grape has been in its element on these hills for over three centuries; the first mention in writing of its links with this area date back to 1772. DOC (controlled designation of origin) was introduced in 1969, restricting the historic production area to 15 municipalities between Vittorio Veneto and Valdobbiadene. In 2009, DOCG (controlled and guaranteed designation of origin) was recognised for Conegliano Valdobbiadene Prosecco.